Makita In-store Collateral

Increasing brand presence and awareness at ground level

My Role:
Senior Graphic Designer

My Tasks:
Print management, catalogue design, photo-retouching, photography, typography, packaging design

Whilst working at Makita Australia I created in-store collateral consisting of brochures, packaging designs, and large yearly catalogues.

- Catalogue & Brochures -

In my role, I played a key part in Makita Australia's product launch strategy by designing impactful flyers for their regular releases of technologically advanced products. These flyers were instrumental in assisting their market introduction.

My responsibilities also extended to the complete production of Makita Australia's 180-page product catalogue. This involved end-to-end management, from copywriting and photography to graphic design, ensuring the catalogue's aesthetic consistently reflected Makita's distinctive red and teal branding for a fresh presentation of their full product lineup

frankiemcp@gmail.com

frankiemcp@gmail.com

frankiemcp@gmail.com

- Packaging Design -

I re-designed Makita’s individual tool packaging.
My aim when designing this packaging was to showcase the tool with strong photography, to highlight each tools unique features and benefits.

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