The Smith Family Collateral
My Role:
Communications Specialist
My Tasks:
Graphic Design, Brand and Project Management, Communications
As a Communications Specialist within the Philanthropy team at The Smith Family, I combined my strengths in visual and written communication to craft compelling content that supported donor retention and acquisition. My contributions played a significant part in helping the team secure $150 million in philanthropic funding in 2025. Below is a selection of my work.
Annual Reports
Fact Sheets
Philanthropy Posters
Webpage Design and Content Creation
In my role, I led the revitalisation of The Smith Family's Philanthropy web pages, ensuring their aesthetic alignment with our brand guidelines and optimising them for WCAG accessibility. This comprehensive refresh delivered tangible results, boosting web traffic by 30% and donations by 20%, thereby cultivating a more engaging experience for our philanthropic audience. As part of this initiative, I also managed and produced professional in-house headshots of key senior members for the pages. Analytics confirmed the immediate impact of these visuals, directly correlating with two $50,000+ donations from Major Donors within three weeks.
Headshots
I produced the following headshots - for a human touch. These were photographed on-site in the head office. I produced all styling and retouching.
