WR Lifeline Campaign

My Role:
Senior Graphic Designer

My Tasks:
Posters, catalogues, in-store collateral, packaging design, content creation, photography

Whites Rural formed a partnership with Lifeline.
Lifeline are a national charity providing all Australians experiencing a personal crisis with access to 24 hour crisis support and suicide prevention services.

Whites Rural would donates $50 from every limited edition sling of posts to assist Lifeline do their work in rural Australia.
This project involved producing new limited edition packaging on a range of fencing products, producing posters and in store collateral such as door stickers.

There was also various social media posts all designed to get the message out to customers