Ali Baba Digital Menu Boards

Clear & concise mouth watering menu boards.

My Role:
Graphic Designer

My Tasks:
Graphic Design, Digital Design

The Challenge:
Ali Baba was undergoing a transitional phase, involving a complete rebrand and the redesign of all its fast-food outlets.

The Solution:
As part of this rollout, I designed new digital and print menu boards to be implemented across all 28 stores nationwide, ensuring consistency, clarity, and alignment with the refreshed brand identity.

The Digital Menu Boards

Subtle animations for a more enticing and engaging experience

shorter, sharper & simpler

Menu boards have been split from 10 screens to 4
Food choices simplified making it easier for the end user

colour wheel.jpg

sticking to the key company colours

These colours make the board simple, fresh, fun and exciting whilst remaining on brand with existing branding guidelines

side by side comparison

side by side - old.jpg

old design ^

side by side - new.jpg

new design

Growth Gurus Branding

Exclusion Fencing Campaign