Whites Rural Fencing Campaign
“Better fences make better neighbours.”
My Role:
Senior Graphic Designer
My Tasks:
Video editing, Photography, Print Design, Art Direction
The Challenge:
Whites Rural sought greater exposure for its exclusion fencing solutions, with a specific focus on softly promoting three of its key product brands: Stiff Knot, Stiff Stay, and Stockpost. The objective was to increase brand awareness without overtly commercial messaging, especially across in-store and digital channels.
The Solution:
To support this goal, I developed a cohesive suite of marketing materials, including in-store point-of-sale displays, a television commercial (TVC), and multiple social media videos. Each asset was designed to subtly highlight product benefits while maintaining brand consistency and engaging the target audience across multiple platforms.
- Awareness story -
The goal of these videos was to be both empathetic to farmers and informative about the Whites Rural product range. They were created to reflect the tough conditions farmers often face while showing how the products can help. Whites shared the videos on Facebook and YouTube, the platforms most commonly used in regional communities, to connect with their audience where it mattered most.
- TVC -
A short television commercial broadcast to regional TV stations nationally including WIN, Prime7 and Southern Cross Nine.
- How-to farm fencing videos -
A series of videos was created and shared on the Whites Rural website, along with their various social media channels, to guide customers through the installation of different parts of farm fencing. Below is a selection of those videos.
- Product brochures -
