Showcasing Australia’s B2B leaders in interior decor lighting.
My Role: Senior Graphic Designer
My Tasks: Web Design & Development, Photography
The Challenge: Emac & Lawton needed to strengthen their online presence with a user-friendly platform that allowed customers to easily browse and purchase their range of interior products. Their existing digital offering didn’t reflect the quality or aesthetic of the brand, nor did it support streamlined e-commerce functionality.
The Solution: A fully functional e-commerce website was designed to showcase their product range while providing a smooth and intuitive shopping experience. I also led the styling and photography for the site’s initial launch, including all product photography and styled set shots. This helped ensure visual consistency across the brand and brought the products to life online.