My Tasks: Graphic Design, Digital Design, Photography
The Challenge: Lindt runs a variety of campaigns throughout the year to promote its offerings. While working at Retail Motion as Lead Designer, I helped conceptualize branding strategies and visual designs for their latest products sold in Lindt cafés and retail locations across Australia. The goal for every piece of advertising was to ensure it remained true to the brand—delicious, decadent, and elegant.
The Solution: The final marketing materials were implemented nationally across Lindt’s Australian retail stores in both print and digital formats. The campaign spanned over 50 locations and included promotional posters, digital menu screens, point-of-sale displays, and seasonal product packaging.
